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<?php
define( 'WORDADS_ROOT', dirname( __FILE__ ) );
define( 'WORDADS_BASENAME', plugin_basename( __FILE__ ) );
define( 'WORDADS_FILE_PATH', WORDADS_ROOT . '/' . basename( __FILE__ ) );
define( 'WORDADS_URL', plugins_url( '/', __FILE__ ) );
define( 'WORDADS_API_TEST_ID', '26942' );
define( 'WORDADS_API_TEST_ID2', '114160' );
require_once( WORDADS_ROOT . '/php/widgets.php' );
require_once( WORDADS_ROOT . '/php/api.php' );
require_once( WORDADS_ROOT . '/php/cron.php' );
class WordAds {
public $params = null;
/**
* The different supported ad types.
* v0.1 - mrec only for now
* @var array
*/
public static $ad_tag_ids = array(
'mrec' => array(
'tag' => '300x250_mediumrectangle',
'height' => '250',
'width' => '300',
),
'lrec' => array(
'tag' => '336x280_largerectangle',
'height' => '280',
'width' => '336',
),
'leaderboard' => array(
'tag' => '728x90_leaderboard',
'height' => '90',
'width' => '728',
),
'wideskyscraper' => array(
'tag' => '160x600_wideskyscraper',
'height' => '600',
'width' => '160',
),
);
/**
* Convenience function for grabbing options from params->options
* @param string $option the option to grab
* @param mixed $default (optional)
* @return option or $default if not set
*
* @since 4.5.0
*/
function option( $option, $default = false ) {
if ( ! isset( $this->params->options[ $option ] ) ) {
return $default;
}
return $this->params->options[ $option ];
}
/**
* Instantiate the plugin
*
* @since 4.5.0
*/
function __construct() {
add_action( 'init', array( $this, 'init' ) );
}
/**
* Code to run on WordPress 'init' hook
*
* @since 4.5.0
*/
function init() {
// bail on infinite scroll
if ( self::is_infinite_scroll() ) {
return;
}
require_once( WORDADS_ROOT . '/php/params.php' );
$this->params = new WordAds_Params();
if ( is_admin() ) {
require_once( WORDADS_ROOT . '/php/admin.php' );
return;
}
if ( $this->should_bail() ) {
return;
}
$this->insert_adcode();
}
/**
* Check for Jetpack's The_Neverending_Home_Page and use got_infinity
* @return boolean true if load came from infinite scroll
*
* @since 4.5.0
*/
public static function is_infinite_scroll() {
return class_exists( 'The_Neverending_Home_Page' ) && The_Neverending_Home_Page::got_infinity();
}
/**
* Add the actions/filters to insert the ads. Checks for mobile or desktop.
*
* @since 4.5.0
*/
private function insert_adcode() {
add_action( 'wp_head', array( $this, 'insert_head_meta' ), 20 );
add_action( 'wp_head', array( $this, 'insert_head_iponweb' ), 30 );
add_action( 'wp_enqueue_scripts', array( $this, 'enqueue_scripts' ) );
add_filter( 'the_content', array( $this, 'insert_ad' ) );
add_filter( 'the_excerpt', array( $this, 'insert_ad' ) );
if ( $this->option( 'enable_header_ad' ) ) {
switch ( get_stylesheet() ) {
case 'twentyseventeen':
case 'twentyfifteen':
case 'twentyfourteen':
add_action( 'wp_footer', array( $this, 'insert_header_ad_special' ) );
break;
default:
add_action( 'wp_head', array( $this, 'insert_header_ad' ), 100 );
break;
}
}
}
/**
* Register desktop scripts and styles
*
* @since 4.5.0
*/
function enqueue_scripts() {
wp_enqueue_style(
'wordads',
WORDADS_URL . 'css/style.css',
array(),
'2015-12-18'
);
}
/**
* IPONWEB metadata used by the various scripts
* @return [type] [description]
*/
function insert_head_meta() {
$domain = $this->params->targeting_tags['Domain'];
$pageURL = $this->params->targeting_tags['PageURL'];
$adsafe = $this->params->targeting_tags['AdSafe'];
$data_tags = ( $this->params->cloudflare ) ? ' data-cfasync="false"' : '';
echo <<<HTML
<script$data_tags type="text/javascript">
var _ipw_custom = {
wordAds: '1',
domain: '$domain',
pageURL: '$pageURL',
adSafe: '$adsafe'
};
</script>
HTML;
}
/**
* IPONWEB scripts in <head>
*
* @since 4.5.0
*/
function insert_head_iponweb() {
$data_tags = ( $this->params->cloudflare ) ? ' data-cfasync="false"' : '';
echo <<<HTML
<link rel='dns-prefetch' href='//s.pubmine.com' />
<link rel='dns-prefetch' href='//x.bidswitch.net' />
<link rel='dns-prefetch' href='//static.criteo.net' />
<link rel='dns-prefetch' href='//ib.adnxs.com' />
<link rel='dns-prefetch' href='//aax.amazon-adsystem.com' />
<link rel='dns-prefetch' href='//bidder.criteo.com' />
<link rel='dns-prefetch' href='//cas.criteo.com' />
<link rel='dns-prefetch' href='//gum.criteo.com' />
<link rel='dns-prefetch' href='//ads.pubmatic.com' />
<link rel='dns-prefetch' href='//gads.pubmatic.com' />
<link rel='dns-prefetch' href='//tpc.googlesyndication.com' />
<link rel='dns-prefetch' href='//ad.doubleclick.net' />
<link rel='dns-prefetch' href='//googleads.g.doubleclick.net' />
<link rel='dns-prefetch' href='//www.googletagservices.com' />
<link rel='dns-prefetch' href='//cdn.switchadhub.com' />
<link rel='dns-prefetch' href='//delivery.g.switchadhub.com' />
<link rel='dns-prefetch' href='//delivery.swid.switchadhub.com' />
<script$data_tags type="text/javascript" src="//s.pubmine.com/head.js"></script>
<script$data_tags type="text/javascript" src="//static.criteo.net/js/ld/publishertag.js"></script>
HTML;
}
/**
* Insert the ad onto the page
*
* @since 4.5.0
*/
function insert_ad( $content ) {
// Ad JS won't work in XML feeds.
if ( is_feed() ) {
return $content;
}
/**
* Allow third-party tools to disable the display of in post ads.
*
* @module wordads
*
* @since 4.5.0
*
* @param bool true Should the in post unit be disabled. Default to false.
*/
$disable = apply_filters( 'wordads_inpost_disable', false );
if ( ! $this->params->should_show() || $disable ) {
return $content;
}
$ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb';
return $content . $this->get_ad( 'belowpost', $ad_type );
}
/**
* Inserts ad into header
*
* @since 4.5.0
*/
function insert_header_ad() {
/**
* Allow third-party tools to disable the display of header ads.
*
* @module wordads
*
* @since 4.5.0
*
* @param bool true Should the header unit be disabled. Default to false.
*/
if ( apply_filters( 'wordads_header_disable', false ) ) {
return;
}
$ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb';
echo $this->get_ad( 'top', $ad_type );
}
/**
* Special cases for inserting header unit via jQuery
*
* @since 4.5.0
*/
function insert_header_ad_special() {
/**
* Allow third-party tools to disable the display of header ads.
*
* @module wordads
*
* @since 4.5.0
*
* @param bool true Should the header unit be disabled. Default to false.
*/
if ( apply_filters( 'wordads_header_disable', false ) ) {
return;
}
$selector = '#content';
switch ( get_stylesheet() ) {
case 'twentyseventeen':
$selector = '#content';
break;
case 'twentyfifteen':
$selector = '#main';
break;
case 'twentyfourteen':
$selector = 'article:first';
break;
}
$ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb';
echo $this->get_ad( 'top', $ad_type );
echo <<<HTML
<script type="text/javascript">
jQuery('.wpcnt-header').insertBefore('$selector');
</script>
HTML;
}
/**
* Get the ad for the spot and type.
* @param string $spot top, side, or belowpost
* @param string $type iponweb or adsense
*/
function get_ad( $spot, $type = 'iponweb' ) {
$snippet = '';
$blocker_unit = 'mrec';
if ( 'iponweb' == $type ) {
$section_id = WORDADS_API_TEST_ID;
$width = 300;
$height = 250;
$second_belowpost = '';
if ( 'top' == $spot ) {
// mrec for mobile, leaderboard for desktop
$section_id = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID : $this->params->blog_id . '2';
$width = $this->params->mobile_device ? 300 : 728;
$height = $this->params->mobile_device ? 250 : 90;
$blocker_unit = $this->params->mobile_device ? 'top_mrec' : 'top';
} else if ( 'belowpost' == $spot ) {
$section_id = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID : $this->params->blog_id . '1';
$width = 300;
$height = 250;
if ( $this->option( 'wordads_second_belowpost', true ) ) {
$section_id2 = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID2 : $this->params->blog_id . '4';
$second_belowpost =
"g.__ATA.initAd({collapseEmpty:'after', sectionId:$section_id2, width:$width, height:$height});";
}
}
$data_tags = ( $this->params->cloudflare ) ? ' data-cfasync="false"' : '';
$snippet = <<<HTML
<script$data_tags id='s$section_id' type='text/javascript'>
(function(g){if('undefined'!=typeof g.__ATA){
g.__ATA.initAd({collapseEmpty:'after', sectionId:$section_id, width:$width, height:$height});
$second_belowpost
}})(window);
</script>
HTML;
} else if ( 'house' == $type ) {
$leaderboard = 'top' == $spot && ! $this->params->mobile_device;
$snippet = $this->get_house_ad( $leaderboard ? 'leaderboard' : 'mrec' );
if ( 'belowpost' == $spot && $this->option( 'wordads_second_belowpost', true ) ) {
$snippet .= $this->get_house_ad( $leaderboard ? 'leaderboard' : 'mrec' );
}
}
$ad_blocker_ad = 'iponweb' == $type ? $this->get_adblocker_ad( $blocker_unit ) : '';
$second_belowpost_css = '';
$double_mrec = '';
if ( 'belowpost' == $spot && $this->option( 'wordads_second_belowpost', true ) ) {
if ( 'iponweb' == $type ) {
$ad_blocker_ad .= $this->get_adblocker_ad( 'mrec2' );
}
$double_mrec = 'wpmrec2x';
$second_belowpost_css = <<<HTML
<style type="text/css">
div.wpmrec2x{max-width:610px;}
div.wpmrec2x div.u > div{float:left;margin-right:10px;}
div.wpmrec2x div.u > div:nth-child(3n){margin-right:0px;}
</style>
HTML;
}
$header = 'top' == $spot ? 'wpcnt-header' : '';
$about = __( 'Advertisements', 'jetpack' );
return <<<HTML
$second_belowpost_css
<div class="wpcnt $header $double_mrec">
<div class="wpa">
<span class="wpa-about">$about</span>
<div class="u $spot">
$snippet
</div>
$ad_blocker_ad
</div>
</div>
HTML;
}
/**
* Get Criteo Acceptable Ad unit
* @param string $unit mrec, mrec2, widesky, top, top_mrec
*
* @since 5.3
*/
public function get_adblocker_ad( $unit = 'mrec' ) {
$criteo_id = mt_rand();
$height = 250;
$width = 300;
$zone_id = 388248;
if ( 'mrec2' == $unit ) { // 2nd belowpost
$zone_id = 837497;
} else if ( 'widesky' == $unit ) { // sidebar
$zone_id = 563902;
$width = 160;
$height= 600;
} else if ( 'top' == $unit ) { // top leaderboard
$zone_id = 563903;
$width = 728;
$height = 90;
} else if ( 'top_mrec' == $unit ) { // top mrec
$zone_id = 563903;
}
return <<<HTML
<div id="crt-$criteo_id" style="width:{$width}px;height:{$height}px;"></div>
<script type="text/javascript">
var o = document.getElementById('crt-$criteo_id');
if ("undefined"!=typeof Criteo) {
var p = o.parentNode;
p.style.setProperty('display', 'inline-block', 'important');
o.style.setProperty('display', 'block', 'important');
Criteo.DisplayAcceptableAdIfAdblocked({zoneid:$zone_id,containerid:"crt-$criteo_id",collapseContainerIfNotAdblocked:true,"callifnotadblocked": function () {var o = document.getElementById('crt-$criteo_id'); o.style.setProperty('display','none','important');o.style.setProperty('visbility','hidden','important'); } });
} else {
o.style.setProperty('display', 'none', 'important');
o.style.setProperty('visibility', 'hidden', 'important');
}
</script>
HTML;
}
/**
* Check the reasons to bail before we attempt to insert ads.
* @return true if we should bail (don't insert ads)
*
* @since 4.5.0
*/
public function should_bail() {
return ! $this->option( 'wordads_approved' );
}
/**
* Returns markup for HTML5 house ad base on unit
* @param string $unit mrec, widesky, or leaderboard
* @return string markup for HTML5 house ad
*
* @since 4.7.0
*/
public function get_house_ad( $unit = 'mrec' ) {
if ( ! in_array( $unit, array( 'mrec', 'widesky', 'leaderboard' ) ) ) {
$unit = 'mrec';
}
$width = 300;
$height = 250;
if ( 'widesky' == $unit ) {
$width = 160;
$height = 600;
} else if ( 'leaderboard' == $unit ) {
$width = 728;
$height = 90;
}
return <<<HTML
<iframe
src="https://s0.wp.com/wp-content/blog-plugins/wordads/house/html5/$unit/index.html"
width="$width"
height="$height"
frameborder="0"
scrolling="no"
marginheight="0"
marginwidth="0">
</iframe>
HTML;
}
/**
* Activation hook actions
*
* @since 4.5.0
*/
public static function activate() {
WordAds_API::update_wordads_status_from_api();
}
}
add_action( 'jetpack_activate_module_wordads', array( 'WordAds', 'activate' ) );
add_action( 'jetpack_activate_module_wordads', array( 'WordAds_Cron', 'activate' ) );
add_action( 'jetpack_deactivate_module_wordads', array( 'WordAds_Cron', 'deactivate' ) );
global $wordads;
$wordads = new WordAds();